Mahle Brand News
05.03.2019.
From 2019 the MAHLE products for the automotive parts market come in a new designed packaging. Powerful colors, concise information and clear layout shall make business easier in sales and car servicing. MAHLE safety labels shall remain unchanged - in order to secure an easy identification of original MAHLE packaging.
Main changes visible at first sight
WHY NEW PACKAGING DESIGN?
- Strengthening of MAHLE brand with the support of sub-brands – “Dual Brand Strategy”
- Strengthening of visibility on the market
- Modern packaging, easy for use
- Simple, clear and compacta
Advantages of the new packaging
* MAHLE Original becomes just MAHLE— for clearer distinguishment
* Powerful colors, on larger area for stronger effect from distance
* New position of instructions for easier use
* Additional product illustrations
* Only basic information is shown
* For comparison: current packaging
|
FROM ORANGE TO BLUE BEHR packaging color will no longer be orange but blue. ( BEHR logo remains unchanged). In the objective of strengthening of corporate blue color, all packaging, from cooling to air conditioning products is changed. |
FROM RED TO BLUE All MAHLE brand products shall in the future have blue packaging including motor parts. This is a clear sign of dedication to main brand and corporate color. The text on the declaration shall remain unchange, in order to maintain high level of safety. |
In the transitional period there will still be overlapping of old and new packaging.
Wagen International d.o.o.
Omladinskih brigada 102
11070 Novi Beograd
Phone: +381 11 228 43 63
E-Mail: info@wint.rs
Opening hours - HQ: 8:00-18:30
Opening hours - branches: 8:00-19:00