From 2019 the MAHLE products for the automotive parts market come in a new designed packaging. Powerful colors, concise information and clear layout shall make business easier in sales and car servicing. MAHLE safety labels shall remain unchanged - in order to secure an easy identification of original MAHLE packaging.
Main changes visible at first sight
WHY NEW PACKAGING DESIGN?
- Strengthening of MAHLE brand with the support of sub-brands – “Dual Brand Strategy”
- Strengthening of visibility on the market
- Modern packaging, easy for use
- Simple, clear and compacta
Advantages of the new packaging
* MAHLE Original becomes just MAHLE— for clearer distinguishment
* Powerful colors, on larger area for stronger effect from distance
* New position of instructions for easier use
* Additional product illustrations
* Only basic information is shown
* For comparison: current packaging
FROM ORANGE TO BLUE
BEHR packaging color will no longer be orange but blue.
( BEHR logo remains unchanged).
In the objective of strengthening of corporate blue color, all packaging,
from cooling to air conditioning products is changed.
FROM RED TO BLUE
All MAHLE brand products shall in the future have blue packaging
including motor parts. This is a clear sign of
dedication to main brand and corporate color.
The text on the declaration shall remain unchange,
in order to maintain high level of safety.
In the transitional period there will still be overlapping of old and new packaging.