WINT – Company profile

Wagen International d.o.o. is a privately-owned company established in the year 1996 under the name Auto Laki, by its owner Mr. Milan Rajic.

The Company has existed for over 20 years, during which it has held a dominant position on the market of automotive spare parts in Serbia. In the year 2000 it took on a new name Wagen International doo.

The Company offers a wide pallet of high-quality products as well as retail, distribution and export-import services. Wagen International d.o.o. has captured a large share of the automotive parts market with its high-quality products, constantly following the latest trends, market movements as well as monitoring the situation on the global automotive industry market.

It started out as a small company with a small team of 5 people and is today one of the best supplied trade companies in the region dealing with auto prats, with a team of over 250 employees. As Wagen International grew it became the leading wholesale company specialized in the sale of auto parts. It started with just two brands and upon expanding of its business has now developed cooperation with over 80 brands.

WINT – Company History Chronology

  • Year 1996 – establishing of company Auto Laki
  • Year 2000 – change of name to Wagen International d.o.o.
  • Year 2001 – opening of first Central Warehouse in Belgrade
  • Year 2010 – implementation of MS Navision ERP system
  • Year 2010 – new corporate identity of WINT
  • Year 2010 – new WebShop
  • Year 2012 – Central Warehouse moves to its current address in  Omladinskih brigada 102
  • Year 2014 – the Company expands opening three regional Distribution Centers: Novi Sad, Nis and Cacak
  • Year 2015 – opening of retail stores: Novi Sad – Temerinska, Belgrade – Tosin Bunar, Trgovacka, Karpatska, Sabac and Kragujevac
  • Year 2016 – in the process of realization is the opening of four facilities: Zrenjaninski put, Pancevo, +2, and opening of 6 more facilities is planed till the end of the year.
  • Year 2016 – Central Warehouse is expanded for additional 4500 m2, as well as office space.

Mission, Vision, Objectives


Supply of customers with high quality products rendering them best services and great shopping experience in a pleasant atmosphere, provided by professional and motivated employees. Securing of profit for Company through growth and good business performance.


The vision of the Company Wagen International d.o.o. is to be a synonym of a company setting higher standers in the area of automotive parts industry as well as living in general, not only by introducing new habits and trends but by anticipating and creating them. To be a synonym of a company in tune with the future.

Main Company Objective

The corporative objective of the Company is the provision of customers with maximal quality and services, following technological innovations and supplying best quality products on the Serbian and regional markets. Top quality and offer, client orientation, technical innovations, future market trend orientation present the grounds for our further growth and professional development